Storyline
Synopsis:
The tangled tale of a young family’s struggles with a malevolent force that affects each family member differently. Rendered through police evidence, Mark, Marcela and Mia are tormented by a primal Greek mythological demon called Mormo.
POSTER
ARTWORK:
marketing
STRATEGY:
The producing CMO plans to utilise digital word of mouth using teams of brand ambassadors for 3000 monthly conversational comments (600 per month, per team member) in 20 horror groups / 30 horror trailers / 10 horror forums / 20 horror subreddits to create a lore community into the secrets of horror in Greek Mythology enforced with the new cinematic documentary.
- Social Media Management will promote time till launch based video teasers, “Next week”… “6 days”… “5 days…” … “Tomorrow”… “Now”… via META ads + A/B testing – Boost Post will be tested for wider results for smaller post budgets
- A mythical origins storyboard > looks to showcase how Mormo evolved, using folks tales of encounters with other Greek mythological demons such as Empusa, also ad boosted.
- Domain ranking will be boosted using SEO and backlinks for indexing in order to publish highly indexed news organically while applying traffic from partners.
- Guerrilla marketing looks to promote “Its Name Was Mormo” branded bouncy balls into gyms/malls/colleges as per a bouncy ball shock scene in the movie.
- Press releases will be shared with 30+ outlets, and news articles will be published with 50+ PR9 domain ranking partners
OFFICIAL